diff --git a/pnut-matrix.py b/pnut-matrix.py
index 0617b39..19eb9ce 100644
--- a/pnut-matrix.py
+++ b/pnut-matrix.py
@@ -47,6 +47,9 @@ def new_message(msg, meta):
             # subscribed_user_ids from meta
             logger.debug(meta['subscribed_user_ids'])
             pnut_user = matrix_id_from_pnut(msg.user.username)
+            profile = get_matrix_profile(pnut_user)
+            if not profile:
+                new_matrix_user(msg.user.username)
             invitees=[]
             for pm_user in meta['subscribed_user_ids']:
                 user = Users.query.filter(Users.pnut_user_id == pm_user).one_or_none()