diff --git a/appservice.py b/appservice.py
index 151daf9..23ad6b4 100644
--- a/appservice.py
+++ b/appservice.py
@@ -3,6 +3,8 @@ import requests
 import logging
 import re
 import pnutpy
+import textwrap
+import time
 
 from matrix_client.api import MatrixHttpApi
 from matrix_client.api import MatrixError, MatrixRequestError
@@ -193,10 +195,24 @@ def new_message(event, user):
         if user is not None:
             cctag = re.search('##$', text)
             if cctag:
+                raw = []
                 cname = get_channel_settings(room.pnut_chan)['name']
                 text = text[:-2]
-                text += '\n\n[' + cname + "](https://patter.chat/room.html?channel=" + str(room.pnut_chan) + ")"
-                r, meta = pnutpy.api.create_post(data={'text': text})
+                ftext = '\n\n[' + cname + "](https://patter.chat/room.html?channel=" + str(room.pnut_chan) + ")"
+                mtext = textwrap.wrap(text + ftext, 254)
+                if len(mtext) > 1:
+                    longpost = {
+                        'title': "",
+                        'body': text,
+                        'tstamp': time.time() * 1000
+                    }
+                    pretext = textwrap.wrap(text, 100)
+                    text = pretext[0]
+                    text += "... - https://longpo.st/p/{object_id} - #longpost"
+                    raw.append({'type':"nl.chimpnut.blog.post", 'value': longpost})
+
+                text += ftext
+                r, meta = pnutpy.api.create_post(data={'text': text, 'raw': raw})
 
     except pnutpy.errors.PnutAuthAPIException:
         logger.exception('-unable to post to pnut channel-')