diff --git a/Jenkinsfile b/Jenkinsfile
index 2f59c16..64ba908 100644
--- a/Jenkinsfile
+++ b/Jenkinsfile
@@ -3,11 +3,15 @@ pipeline {
     stages {
         stage('Build docker image') {
             agent { label 'test-build' }
+            environment {
+                TAG = "${env.BRANCH_NAME == "main" ? "latest" : env.BRANCH_NAME}"
+            }
             steps {
                 // mattermostSend "Docker build started - ${env.JOB_NAME} ${env.BUILD_NUMBER} (<${env.BUILD_URL}|Open>)"
+                jabberNotify buildToChatNotifier: [$class: 'ExtraMessageOnlyBuildToChatNotifier'], extraMessage: 'Build Started', targets: '...'
                 script {
                     docker.withRegistry('https://git.dreamfall.space/thrrgilag', 'thrrgilag-forgejo-pkg') {
-                        def customImage = docker.build("git.dreamfall.space/thrrgilag/prosody:${env.BUILD_TAG}")
+                        def customImage = docker.build("git.dreamfall.space/thrrgilag/prosody:${TAG}")
                         customImage.push()
                     }
                 }